I was taught that this page was designed to prove my “credibility”. I’m not so sure! Am I credible? Well, I think before we even get into that you need to know a little bit more about me, what makes me tick and whether or not you resonate with me.

Who The Funk Is Emma Holmes?

I’m Emma Holmes, founder of Rebels & Rockstars. Let me tell you a little bit about me. I am the mum of two lovely (well most of the time) little people, Jack and Maggie, and wife to a professional hero (sounds better than works for the Fire Service PLUS I reckon his ego quite likes the professional hero tag too.).

I’ll let you into a few little secrets about the paradoxical me;

I care A LOT

I’m soppy

I’m intuitive

I’m a butt kicker and a hugger

I’m a geek and a technophobe

I am selfish and selfless

I’m driven and lazy

I’m strong but I can break

I’m a control freak and an outsource advocate

I’m shallow but I’m oh so deep

I’m spiritual but I’m practical


And I’m super ok with that.

I also like coffee – A LOT!

A Little Girl With A Big Dream

From being a little girl, my big dream was to be a lawyer.  I achieved that and my corporate career was one immersed in Family Law and I loved it.  It was no Ally McBeal, but it was pretty awesome and every day was different.  It hit my happy buttons as my work was truly making a difference to the lives of others and it was a truly fabulous career until it simply didn’t fit anymore…

I had my children and found myself stuck in a guilt trap.  I would spend Sunday evenings until Friday evenings pretty much feeling guilty.  Working part time didn’t help either  – I felt guilty about home when I was at work,and guilty about work at home.

Life had provided me with what I call my ‘Memo’ a few years earlier, and whilst colleagues stood around the water cooler bitching and wishing, I decided to take action.  If it wasn’t working then something simply had to change!

I became self-employed.

I did some stuff that, in hindsight, was never going to work.  Despite my corporate days, my ability to network and my grasp of the basics of marketing, my initial venture into the world of self employed work was flawed.

I knew my desires remained the same as in my corporate days.  I wanted to help people, I wanted to make a difference and I wanted to challenge myself to step outside of my comfort zone.


Rockstars Ain’t Afraid Of A Challenge

In September 2014 I decided to lay down the gauntlet on a mission for myself – to spend 2015 growing 100k online business without it EVER feeling icky, without using any tactics that weren’t completely aligned with my values and without any of the ridiculous rubbish that seems to be increasingly the norm -certainly online.

I was curious to know if it could be done without the cut throat measures I was seeing. I was curious to know if in fact, there was any “secrets” (there aren’t) and I wanted to move away from the whole ‘You can make a gazillion pounds working 3.6 seconds per week malarkey that was becoming prevalent in the online coaching world.

The Launch Queen was my brand platform for the mission. 12 months, one challenge, one result.  A 100k business? MISSION ACCOMPLISHED.

BUT, successful as it was that business simply didn’t feel quite right.  It didn’t fit with my personality, it didn’t allow me a freedom to be myself.  I felt caged and suffocated.  In order to shine my light and be myself I needed to change and that’s when Coaching Rockstars was born.

Coaching Rockstars isn’t about me (despite this whole about me page), it’s about my Rockstars! It’s about the people that I help and support, and it’s about being a nurturing, warm hatchery for entrepreneurs with soul.   But, because of their very nature, heart-centred business owners can get right in their own way because they know what is pushed hard can move away, because they’re uncomfortable with selling,  because they don’t just want to serve anyone and last but not least, it’s about more than the money.

And The Stuff You’d Expect Now…

I have a wealth of experience in helping heart-centred, soulful entrepreneurs to get out of their own way and build ridiculously big businesses, and supported them to launch online products and programmes to increase their reach and income even further.  I’ve worked with clients to launch products which have produced 18K income in one day and launches of 54k + in sales together with a 30k in 30 days project.

BUT whilst these are key measures of ‘success’ it’s not about making stacks of money REALLY quickly.  Lots of back end work goes into achieving these results and they don’t come with a grab it and go strategy #sorrynotsorry.  I work with clients across the world to develop a business bespoke to them.  No cookie cut approach or one size fits all.

I have been featured on That’s Manchester TV, BBC Radio, Business Rocks, Freelance Parenting, Fresh Business Thinking, Talented Ladies Club, Mememe as well as being an Accreditation Content Marketing Specialist, Customer Acquisition Specialist and Customer Value Optimisation Specialist.


What’s Next?

Shimmy To The Shop

From grab & go classes to books, journals & deskpads there’s a whole selection of stuff that will help you to grow your business, on your terms!

The Podcast

It’s never been easier to access lots of amazing teaching/learning, inspiration and ideas for your business on the go than through the Rockstar Rebellion Podcast!

I've been working with Emma for the past year and it's safe to say she's helped me to completely transform my business!The business was doing well but it felt static and I knew that I was hiding in the shadows. Through Emma's programmes and coaching I've been able to strengthen the foundations and get myself in a position where I’m ready to uplevel. I'm now part of Business Supernova which has pushed me to a whole new level. The support from Emma and the others in the group is invaluable and the content in the Supernova programme is awesome. It's not something you do once and then forget about! Business Supernova is the first place I look whenever I need to tackle something in my business.Recently I've been working with Emma to give my business a big push forward and the results have been fantastic! Over the past month alone I've launched new products, attracted new customers, grown my crowd and achieved my most profitable month of this financial year.What makes Emma special is how much she cares, I really feel like she is invested in my success and, of course, she knows what she's talking about! She's also brought together amazing communities. I have met so many people through Coaching Rockstars, I now have such a strong network of peers and friends, I don't know what I'd do without them!

Beckie Coupe

Beckie Coupe


For a long time now i have been stuck in fear and worry, i just could not move forward and was ready to give up my business but financially i did not have that option as I was in stacks of debt and all in my name so I had to fight, every day felt just like that.. a fight. I lived in constant fear , I could not sleep because of worry and I was very flat. I just could not move forward or see the woods for the trees but i loved my little business Then I found Emma and followed her page and everything she posted, I felt like she was talking directly to me and she inspired me. I then joined Emma's group Beyond ordinary biz club and slowly I started to feel more confident and work on my mindset. After listening to everything Emma said I knew without changing my mindset nothing would work so i read books, worked through modules in the hub and started to write things down, goals targets and more Emma messaged me and even surprised me with a visit and has really helped me to work through my debt issues and move my business forward and help me believe in myself again, she believed in me and my business. I feel lighter, happier, i sleep better and I no longer have that horrible nervous energy with me all the time. i still have work to do but I know I can do it and I am hopeful for the future. I can not thank Emma enough xxx

Lisa Lancaster

Lisa Lancaster

Chief Toy Fairy website